Doordash Super Bowl Ad: The Crazy Sweepstakes & Promo Code!

Mina Boehm 11 May 2025

Did you ever dream of winning everything you saw advertised during the Super Bowl? Doordash made that dream a reality for one incredibly lucky fan, proving that sometimes, audacious marketing swings can truly connect with consumers.

On a recent Monday, Doordash officially drew the winner of its highly-anticipated "All the Ads" Super Bowl sweepstakes. This wasn't just a small prize; it was a treasure trove of approximately 2,468 items, amassing a total value of $480,000. The Super Bowl, renowned for its extravagant commercials and even more extravagant spending, became the backdrop for Doordashs clever and attention-grabbing promotion. This initiative not only showcased Doordashs services but also cleverly leveraged the advertising spend of numerous other brands.

NameDoordash "All the Ads" Super Bowl Sweepstakes Winner (Name Not Publicly Disclosed)OccupationSuper Bowl Fan (Details Not Publicly Disclosed)Prize Value$480,000Number of Items WonApproximately 2,468Sweepstakes DatesDuring Super Bowl LVIII (Ended February 11th)Sweepstakes SponsorDoordashReference LinkDoordash Official Website

The promotional campaign kicked off with a teaser commercial that spotlighted several prominent brands investing heavily in Super Bowl advertising. Names like Reeses, M&Ms, Popeyes, and Intuit TurboTax were featured, hinting at the vast array of potential prizes up for grabs. The core concept of Doordashs sweepstakes was simple yet compelling: one lucky winner would receive every single product advertised during the championship game. This included high-value items such as a Volkswagen and a BMW, turning the sweepstakes into a truly life-altering opportunity.

Doordashs marketing strategy hinged on the considerable presence of other companies during the Super Bowl. By aligning itself with these brands, Doordash effectively amplified its message: delivering products from various businesses directly to customers doors. It was a smart and synergistic approach that maximized visibility and engagement during one of the most-watched television events of the year. The "All the Ads" sweepstakes served as a powerful reminder of Doordashs core function, cleverly associating it with a vast range of consumer goods.

The Doordash commercial, strategically aired during the fourth quarter of the Super Bowl, played a crucial role in driving participation. The commercial featured a promotional code that viewers needed to correctly enter on Doordashs sweepstakes website. This call to action was designed to encourage immediate engagement, transforming viewers into active participants in the brand experience. The giveaway commenced around 3:30 p.m. EST, coinciding with the Super Bowl kickoff, and concluded at 11:59 p.m. EST, creating a limited-time window of opportunity for eager fans.

In addition to the sweepstakes, Doordash also released a Super Bowl 59 ad titled "DashPass Math." This advertisement further promoted the benefits of DashPass, Doordashs monthly membership program, highlighting the cost savings and convenience it offers to frequent users. The combination of the sweepstakes and the "DashPass Math" ad underscored Doordashs commitment to both customer acquisition and loyalty.

Notably, Kathryn Lundstrom, Adweeks Sustainability Editor, has covered Doordashs marketing endeavors, providing valuable insights into the companys strategic approach to advertising. Her expertise sheds light on Doordashs innovative campaigns and their impact on the competitive landscape of the delivery service industry. Lundstrom's perspective offers a critical lens through which to examine Doordashs marketing tactics and their alignment with broader industry trends.

The "Doordash All the Ads" Super Bowl commercial sweepstake presented participants with the chance to win an astonishing $340,000 prize list. To enter, participants had to decipher and enter an extremely long promo code. This element of complexity added an extra layer of engagement, turning the sweepstakes into a bit of a puzzle for viewers to solve. The challenge of decoding the promo code generated buzz and amplified the reach of the campaign, as fans shared tips and strategies online.

The quest to decipher the Doordash promo code became a social media phenomenon. Many viewers took to online platforms to express their frustration and determination in cracking the code. Some users humorously recounted spending hours attempting to get it right, highlighting the intricacies of the code, including the presence of quotation marks and spaces. This collective effort to unlock the code created a sense of community and camaraderie among participants, further enhancing the overall engagement with the Doordash campaign.

Wieden+Kennedy Portland crafted the Doordash Super Bowl advert 2024, which aired during the fourth quarter of the game. This advert represents a bold and creative approach to advertising, showcasing Doordashs willingness to take risks and push boundaries. The commercial promoted Doordashs services and embarked on a unique collaborative effort with more than a dozen brands, including a direct competitor, Uber Eats. This unexpected collaboration underscored the unifying power of the Super Bowl and the potential for even rival companies to find common ground.

The inclusion of Uber Eats in the Doordash commercial raised eyebrows and generated considerable discussion. It demonstrated Doordashs confidence in its own brand and its willingness to embrace unconventional marketing tactics. The move was seen as a strategic gamble that paid off, as it generated significant media coverage and amplified the reach of the campaign. By acknowledging its competition, Doordash positioned itself as a leader in the delivery service industry, unafraid to challenge conventional norms.

Prior to the Super Bowl, Doordash released its teaser trailer, offering fans a preview of the "All the Ads" sweepstakes. This trailer served as a call to action, encouraging viewers to tune in to the Super Bowl and participate in the giveaway. The teaser campaign effectively built anticipation and excitement, ensuring that the Doordash commercial would be highly anticipated and closely watched.

"NatDoordash" is making its fourth consecutive appearance at footballs biggest event with a new ad campaign that puts the spotlight on DashPass, the platforms monthly membership program. This consistent presence at the Super Bowl underscores Doordashs commitment to investing in high-impact marketing opportunities. The focus on DashPass highlights the companys strategy of building customer loyalty and driving recurring revenue through its subscription service. By promoting DashPass during the Super Bowl, Doordash aimed to attract new subscribers and reinforce the value proposition for existing members.

The Doordash "All the Ads" Super Bowl 2024 commercial featured the distinctive voice of Laurence Fishburne, adding a touch of gravitas and star power to the advertisement. Fishburnes recognizable voice lent credibility to the campaign and helped to capture the attention of viewers. His involvement underscored Doordashs commitment to producing high-quality, memorable advertisements that resonate with a broad audience.

Fans eagerly awaited an exclusive sneak peek at the most anticipated Super Bowl LVIII commercials. Various platforms, including the official Fan Reviews Dailymotion channel, provided early access to these ads, allowing viewers to get a glimpse of the creative content before the big game. This anticipation fueled excitement and heightened the overall viewing experience for Super Bowl fans.

During Super Bowl LVIII, Doordash provided the chance to win products from all the ads shown during the Super Bowl by entering the very long promo code listed on the screen. This interactive element transformed viewers into active participants, encouraging them to engage with the advertisement and visit the Doordash website. The sweepstakes served as a powerful tool for driving traffic and generating buzz around the Doordash brand.

The Doordash ad during the Super Bowl matchup on Sunday, Feb. 11, prompted viewers to look for a promo code to enter to win everything from all the commercials. This call to action was strategically placed within the commercial to maximize engagement and drive participation in the sweepstakes. The promise of winning an incredible array of prizes motivated viewers to pay close attention to the advertisement and take action.

The Doordash spot, featuring Laurence Fishburne's voice, represented a swift departure from Doordash's typical ads. In former Super Bowl spots, the company has focused more on introducing new aspects of its app, like 2021's encouragement to eat local using Doordash or 2023's push for the company's grocery delivery services. This shift in strategy underscored Doordashs willingness to experiment with different creative approaches and tailor its messaging to specific audiences and marketing objectives.

In previous Super Bowl commercials, Doordash has emphasized various aspects of its service, including supporting local restaurants and expanding its grocery delivery offerings. These past campaigns reflect Doordashs ongoing efforts to diversify its services and cater to a wide range of customer needs. By highlighting different features of its platform, Doordash aims to solidify its position as a comprehensive delivery solution for consumers.

The "Doordash All the Ads" sweepstakes serves as a prime example of how a brand can effectively leverage the Super Bowls massive audience to drive engagement and generate buzz. By aligning itself with other prominent advertisers and offering an enticing prize, Doordash created a memorable and impactful campaign that resonated with viewers. The sweepstakes not only increased brand awareness but also reinforced Doordashs core value proposition: delivering a wide range of products directly to customers doors.

The sheer volume of items included in the "All the Ads" prize pool approximately 2,468 underscores the scale and ambition of Doordashs Super Bowl campaign. The lucky winner received a staggering array of goods, ranging from everyday consumer products to high-value items such as cars and electronics. This diverse prize selection ensured that the sweepstakes would appeal to a broad audience and generate widespread interest.

Doordashs decision to offer a Volkswagen and a BMW as part of the "All the Ads" prize pool reflects the companys willingness to invest in high-value prizes that capture the attention of viewers. These luxury vehicles served as major draw cards, enticing potential participants and generating significant media coverage. The inclusion of such high-end items underscored the life-changing potential of the sweepstakes and amplified its overall impact.

The collaborative nature of the Doordash Super Bowl campaign, involving numerous other brands, highlights the potential for synergistic marketing efforts. By partnering with these brands, Doordash was able to leverage their existing marketing campaigns and reach a wider audience. This collaborative approach also demonstrated Doordashs commitment to supporting its partners and fostering mutually beneficial relationships.

The strategic timing of the Doordash commercial, airing during the fourth quarter of the Super Bowl, was designed to maximize viewership and engagement. The fourth quarter is typically the most-watched portion of the game, ensuring that the Doordash commercial would reach a large and attentive audience. By placing its advertisement during this prime time slot, Doordash was able to make a lasting impression on viewers and drive participation in the sweepstakes.

The "DashPass Math" ad, featuring Doordashs monthly membership program, underscored the companys focus on customer loyalty and recurring revenue. By highlighting the cost savings and convenience of DashPass, Doordash aimed to attract new subscribers and retain existing members. This strategic emphasis on DashPass reflects the companys broader efforts to build a sustainable and profitable business model.

The use of a promotional code in the Doordash Super Bowl commercial served as a clever mechanism for driving traffic to the companys website and tracking the effectiveness of the advertisement. By requiring viewers to enter the code on the Doordash website, the company was able to measure the level of engagement and identify the sources of website traffic. This data-driven approach allowed Doordash to optimize its marketing efforts and improve the overall ROI of its Super Bowl campaign.

The challenges faced by viewers in deciphering the Doordash promo code added an element of gamification to the sweepstakes, transforming it into an interactive experience. The difficulty of the code prompted viewers to collaborate and share tips online, creating a sense of community and amplifying the reach of the campaign. This unexpected outcome underscored the power of gamification in driving engagement and fostering brand loyalty.

The fact that the Doordash Super Bowl advert 2024 was crafted by Wieden+Kennedy Portland speaks to the companys commitment to working with top-tier creative talent. Wieden+Kennedy is a renowned advertising agency known for its innovative and impactful campaigns. By partnering with Wieden+Kennedy, Doordash ensured that its Super Bowl advertisement would be visually stunning, creatively compelling, and strategically aligned with its marketing objectives.

The inclusion of a direct competitor, Uber Eats, in the Doordash Super Bowl commercial was a bold and unexpected move that generated considerable buzz. This unconventional collaboration demonstrated Doordashs confidence in its own brand and its willingness to challenge industry norms. The move was seen as a strategic gamble that paid off, as it generated significant media coverage and amplified the reach of the campaign.

The release of the Doordash Super Bowl teaser trailer prior to the game was a smart way to build anticipation and excitement for the companys advertisement and sweepstakes. The teaser trailer provided viewers with a sneak peek of what to expect and encouraged them to tune in to the Super Bowl to participate in the giveaway. This pre-game marketing effort helped to maximize the impact of the Doordash campaign and ensure that it would be top of mind for viewers.