TodayTix: Your Guide To Shows, Tickets & Discounts [Updated!]

Velda Fadel 09 May 2025

Is scoring affordable tickets to the hottest shows in town feeling like an impossible mission? It doesn't have to be. TodayTix is revolutionizing the way theater enthusiasts access live entertainment.

Navigating the world of theater tickets can be daunting, often leaving you feeling like you're missing out on incredible performances due to high prices or complicated booking processes. Enter TodayTix, a mobile-first ticketing platform designed to democratize access to theater, concerts, and comedy shows. Acting as a digital concierge, TodayTix bridges the gap between venues and audiences, offering a curated selection of events and exclusive deals to make the experience both seamless and affordable. Think of it as your pocket-sized guide to the best live entertainment your city has to offer, from Broadway spectacles to intimate Off-Broadway productions.

Founded by two Broadway producers, TodayTix set out to solve a persistent problem: the often-opaque and expensive nature of ticket purchasing. The platform's intuitive app, available for both iOS and Android devices, provides a user-friendly interface to browse shows, discover discounts, and enter exclusive lotteries. TodayTix operates in major cultural hubs around the globe, including New York City, London, Chicago, Los Angeles, San Francisco, Washington D.C., Sydney, Melbourne, and Brisbane, connecting theatergoers with a diverse array of performances.

One of the platforms key features is its focus on affordability. TodayTix partners with theaters to offer discounted tickets, rush tickets, and lottery opportunities, making it possible to experience world-class entertainment without breaking the bank. For those unfamiliar with the concept, "rush tickets" are typically last-minute tickets sold at significantly reduced prices, while "lotteries" offer a chance to win tickets to popular shows for a fraction of their original cost. TodayTix streamlines both processes, allowing users to enter lotteries and claim rush tickets directly through the app.

But how exactly does the TodayTix lottery work? The process is simple: users enter the lottery for a specific show during a designated timeframe. Winners are randomly selected and notified through the app, at which point they can purchase their tickets at the lottery price. While success isn't guaranteed, the potential savings make it well worth the effort. Some users report entering multiple lotteries without success, while others have won coveted seats to sold-out performances. The key is persistence and a little bit of luck.

TodayTix also offers a rewards program that incentivizes users to attend more shows. Members earn status and unlock rewards as they purchase tickets, with each ticket contributing to their progress through the tiers. Buying multiple tickets to a single show can accelerate this process, allowing users to unlock even greater discounts and exclusive offers. The program fosters a sense of loyalty and encourages theatergoers to explore a wider range of performances.

Beyond discounts and lotteries, TodayTix provides a valuable service by aggregating ticket information in one convenient location. Instead of scouring multiple websites or visiting the box office in person, users can browse all available shows, compare prices, and make purchases directly through the app. The platform also offers detailed show descriptions, reviews, and seating charts to help users make informed decisions.

For London theatre fans, TodayTix can be a game-changer. The city's vibrant theatre scene boasts a wide array of plays and musicals, but securing affordable tickets can be a challenge. TodayTix rush tickets offer a solution, providing access to last-minute deals on some of the most popular shows in the West End. With a bit of planning and strategic use of the app, theatregoers can score incredible deals and experience the magic of London theatre without emptying their wallets.

However, TodayTix isn't the only option for finding cheap theatre tickets in London. Other platforms and initiatives, such as TDF (Theatre Development Fund) and various discount ticket booths, also offer affordable options. Savvy theatregoers often combine multiple strategies to maximize their chances of finding the best deals. Joining TDF, for instance, can provide access to discounted tickets for a wide range of shows, while discount ticket booths offer in-person deals on last-minute availability.

While TodayTix aims to simplify the ticket-buying process, some users have noted that the platform's service fees can add to the overall cost. While the convenience and access to discounts may outweigh the fees for some, others may prefer to explore alternative options to avoid these additional charges. It's essential to weigh the pros and cons of using TodayTix versus other ticketing methods to determine the best approach for your individual needs.

One common question among TodayTix users is how to maximize their chances of winning lotteries. While there's no guaranteed formula for success, some strategies may improve your odds. Entering every lottery that aligns with your interests, being flexible with performance dates, and entering as early as possible can all increase your chances of being selected. It's also worth noting that some lotteries are more competitive than others, so focusing on less popular shows may yield better results.

Another aspect of TodayTix that users often inquire about is the reliability of rush tickets. While TodayTix strives to ensure a seamless experience, unforeseen circumstances can sometimes impact availability. It's always a good idea to check the app regularly for updates and be prepared to act quickly when rush tickets become available. In some cases, rush tickets may sell out within minutes, so speed is of the essence.

TodayTix has also expanded its offerings beyond traditional theatre tickets. The platform now features tickets for concerts, comedy shows, and other live events, making it a comprehensive resource for entertainment enthusiasts. Whether you're looking for a Broadway musical, a stand-up comedy show, or a classical music concert, TodayTix has you covered.

The user experience on TodayTix is generally positive, with many users praising the app's intuitive design and ease of use. The platform's search functionality allows users to quickly find specific shows or browse by genre, location, or date. The app also provides detailed information about each show, including performance schedules, cast lists, and venue details. Purchasing tickets is a straightforward process, with secure payment options and digital ticket delivery.

However, some users have reported occasional glitches or technical issues with the TodayTix app. These issues can range from problems with ticket delivery to difficulties with payment processing. While TodayTix typically resolves these issues promptly, it's important to be aware of the potential for technical difficulties and to contact customer support if you encounter any problems.

In addition to its core ticketing services, TodayTix also provides a wealth of resources for theatregoers. The platform's blog features articles about upcoming shows, behind-the-scenes insights, and interviews with industry professionals. TodayTix also maintains a social media presence, sharing updates, promotions, and engaging content with its followers. These resources can help users stay informed about the latest trends in the theatre world and discover new shows to attend.

One of the challenges that TodayTix faces is competition from other ticketing platforms. Numerous companies offer similar services, each vying for a share of the market. To differentiate itself, TodayTix focuses on providing a curated selection of shows, exclusive discounts, and a user-friendly mobile experience. The platform also emphasizes its relationships with theaters and its commitment to supporting the arts community.

Another challenge for TodayTix is ensuring the authenticity of tickets sold through the platform. With the rise of ticket scalping and fraudulent listings, it's crucial for TodayTix to implement measures to protect its users from scams. The platform employs various security protocols to verify the legitimacy of tickets and prevent unauthorized sales. Users can also report suspicious listings to TodayTix customer support.

TodayTix has also faced criticism from some users who feel that the platform's fees are too high. While TodayTix argues that its fees are necessary to cover the costs of providing its services, some users believe that the fees are excessive, particularly when compared to other ticketing options. This issue has sparked debate among theatregoers, with some arguing that the convenience and discounts offered by TodayTix outweigh the fees, while others prefer to explore alternative options to avoid these additional charges.

Despite these challenges, TodayTix remains a popular choice for theatregoers around the world. The platform's commitment to affordability, convenience, and customer service has earned it a loyal following. As TodayTix continues to expand its offerings and improve its user experience, it is poised to play an increasingly important role in the future of live entertainment.

For those new to TodayTix, getting started is simple. First, download the app from the App Store or Google Play. Once installed, create an account and browse the available shows in your city. You can filter by genre, date, or location to find performances that align with your interests. When you find a show you like, select your desired performance date and time, choose your seating preferences, and complete your purchase. Your tickets will be delivered digitally to your TodayTix account, ready to be scanned at the venue.

One of the often-overlooked features of TodayTix is its customer support. The platform offers a variety of channels for users to get help, including email, phone, and live chat. Customer support representatives are typically responsive and knowledgeable, able to assist with a wide range of issues, from technical difficulties to ticketing inquiries. If you encounter any problems while using TodayTix, don't hesitate to reach out for assistance.

Another tip for maximizing your TodayTix experience is to sign up for email alerts. By subscribing to TodayTix emails, you'll receive notifications about new shows, exclusive discounts, and upcoming lottery opportunities. This can help you stay ahead of the curve and snag the best deals before they sell out.

TodayTix has also made efforts to promote accessibility in the theatre community. The platform partners with organizations that provide accessible seating and other accommodations for patrons with disabilities. TodayTix also features shows that are specifically designed for audiences with sensory sensitivities. These initiatives help to ensure that live entertainment is accessible to everyone, regardless of their abilities.

In recent years, TodayTix has faced increased competition from other mobile ticketing platforms. Apps like SeatGeek and Gametime offer similar services, providing users with access to discounted tickets and exclusive deals. To stay competitive, TodayTix has focused on enhancing its user experience, expanding its offerings, and strengthening its relationships with theaters and venues.

TodayTix is more than just a ticketing platform; it's a community for theatre lovers. The platform's social media channels provide a space for users to connect with each other, share their experiences, and discuss their favorite shows. TodayTix also hosts occasional events and meetups for its members, providing opportunities to network with other theatre enthusiasts.

For students and young professionals, TodayTix can be a lifeline for accessing affordable entertainment. The platform often offers student discounts and special promotions for younger audiences, making it easier for them to experience the magic of live performance. By providing access to affordable tickets, TodayTix helps to cultivate the next generation of theatregoers.

TodayTix has also played a role in supporting emerging artists and new works. The platform often features independent productions and showcases the work of up-and-coming playwrights, composers, and performers. By providing a platform for these artists to reach a wider audience, TodayTix helps to foster creativity and innovation in the theatre community.

Looking ahead, TodayTix is poised to continue its growth and expansion. The platform is exploring new markets and partnerships, seeking to bring its services to even more cities around the world. TodayTix is also investing in new technologies to enhance its user experience and provide even more value to its customers. As the live entertainment industry evolves, TodayTix is committed to staying at the forefront, connecting audiences with the shows they love.

Ultimately, TodayTix is a valuable tool for anyone looking to experience live entertainment without breaking the bank. Whether you're a seasoned theatregoer or a first-time attendee, the platform provides a convenient and affordable way to discover new shows, score discounted tickets, and connect with the vibrant world of theatre. So, download the app, browse the available shows, and get ready to be swept away by the magic of live performance.

It's important to remember that, while TodayTix offers a fantastic service, it's always wise to "check spelling or type a new query" when searching for shows or deals. A simple typo can sometimes lead to missing out on incredible opportunities.

And while "we would like to show you a description here but the site wont allow us," rest assured that the experiences you'll have through TodayTix will speak for themselves.

Some users suggest that "people actually now just give TodayTix their own code at whatever the best public discount is, so TodayTix doesn't start skewing code tracking." This highlights the importance of being aware of available discounts and promotions.

In the end, "they're not doing anything you couldn't do for yourself if you knew where to look for discount codes, but for (i think) $5 a ticket service fee, it's a decent deal." Consider the value of your time and the convenience offered by the platform.

"Get deep discounts on tickets to new and legacy shows, including 'harry potter and the cursed child,' 'illinoise,' 'water for elephants' and others." The variety of shows available is a major draw for many users.

"You can either buy a full price ticket or a half price ticket for countless theatre shows which are taking place in london, chicago, california and london." The flexibility in ticket options is a key benefit.

"TodayTix started out at the bottom and now theyre here." The platform's success story is a testament to its value and effectiveness.

"Members earn status and unlock rewards as they purchase tickets and attend shows through TodayTix. Buying multiple tickets to a show helps you ascend tiers faster since each ticket counts!" The rewards program adds an extra layer of value for frequent users.

"Do more with the TodayTix app. Download on the app store | get it on google play." The app is the central hub for all TodayTix activity.

"Maybe happy ending won the richard rodgers award and is an offbeat and compelling story of two outcasts near the end of their warranty who get a new lease on life. Even robots can be swept off their feet, and audiences will be too: With a dazzling scenic design, moving book, and infectious songs, maybe happy ending is a fresh, original musical about how connection batteries our life." This highlights the diverse range of shows available through TodayTix.

"How do I use public transport?" While TodayTix doesn't directly address public transport, planning your travel to and from the venue is an important part of the overall experience.

"Once you create an account and purchase tickets on the TodayTix website, youll have access to exclusive offers and discounted prices for the best shows." Creating an account unlocks a world of benefits.

"I've been playing like mad for the past two months and I have won 17 lotteries at the various lottery entry sites (e.g., Lucky Seat) but zero on TodayTix. Also, there are few to no rush seats on TodayTix." This user's experience highlights the variability of lottery success and rush ticket availability.

"Going to join TDF for the shows TodayTix has." Combining TodayTix with other ticketing options can maximize your chances of finding great deals.

"Total bs considering that I've won all the coveted seats at lotteries held elsewhere (but for TodayTix)." This user's frustration underscores the competitive nature of lotteries.

"TodayTix is available to download on both Apple and Android. Head to the app store to download the app." The app is readily accessible for most smartphone users.

"Select the show you want to see: To select the show you would like to purchase rush tickets for, type the show in the search bar." The search functionality makes it easy to find specific shows.

"If youre a theatre fan in London, you know that getting your hands on TodayTix rush tickets can be a bit of a challenge. With a little bit of planning and some smart strategies, you can score some great deals on tickets for plays and musicals in the city." Strategic planning is key to success.

"TodayTix is not the only place to find cheap London theatre." Explore all available options to find the best deals.

"TodayTix is a mobile ticketing platform that allows customers to discover and purchase tickets to shows in their city. It works as a middleman between you and the venue to make sure you get the tickets you want." The platform acts as a bridge between venues and audiences.

"TodayTix is 100% reliable for rush and lottery (for those they work directly with shows/theatres). You tell them what they want and they will lite..." TodayTix is generally considered reliable for rush and lottery tickets, particularly for shows they directly partner with.

"TodayTix is a digital ticketing platform for theatrical and cultural events. Founded by two broadway producers, todaytix's free mobile apps for ios and android provide access to theater shows in new york city, london, the san francisco bay area, los angeles, washington dc, chicago, sydney, melbourne, and brisbane." The platform's global reach and roots in Broadway are significant factors in its success.

"I've only tried using TodayTix in London (and this was like late 2019 so idk if the app has changed much), so I'm not sure if it'll work anymore or for new york shows (I'm thinking it will since the app still looks pretty much the same and you can just change locations)." The app's core functionality remains consistent across different locations.