DoorDash Super Bowl Sweepstakes: All The Ads! Win Big!

Beth Stroman 11 May 2025

Could you imagine winning everything advertised during the Super Bowl? Doordash made that fantastical dream a reality with its "All the Ads" sweepstakes, offering an astonishing array of prizes to one lucky winner.

The Super Bowl, a spectacle of athletic prowess and high-dollar advertising, has always been a stage for bold moves. Doordash, recognizing this, orchestrated a promotional campaign that was undeniably designed to capture the attention of millions. Their strategy was simple yet audacious: give away everything. Literally everything, that was advertised during the championship game. This meant not just the usual suspects the candy, the fast food, the financial services but also the showier offerings, even the vehicles. A Volkswagen and a BMW were included in the prize pool, underlining the grand scale of Doordashs ambition.

The genesis of this marketing masterstroke was a teaser commercial, a cinematic montage showcasing the myriad brands that had secured their coveted spots in the Super Bowl advertising blitz. Reeses, M&Ms, Popeyes, and Intuit TurboTax were among the high-profile companies featured, setting the stage for Doordashs grand giveaway. The commercial, airing during the fourth quarter of the game, was more than just an advertisement; it was an invitation. Viewers were prompted to enter a promotional code on the sweepstakes website, a crucial element in unlocking the potential for a massive windfall.

The sweepstakes commenced in tandem with the Super Bowl kickoff, roughly at 3:30 p.m. EST, and concluded at 11:59 p.m. that same day, creating a frenzy of excitement and engagement. The core premise was straightforward: correctly enter the provided promotional code, and youd be in the running for the "All the Ads" prize package. The prize pool included approximately 2,468 items, with a total value of $480,000. The grand prize list alone was valued at a staggering $340,000. This was a campaign built on the promise of extreme generosity, reflecting Doordash's strategic utilization of the Super Bowl's unparalleled reach. It highlighted how the delivery service utilized the prominence of its partners, leveraging their brands for its own message: the convenience of getting anything delivered to your doorstep.

The initiative represented a shrewd marketing approach. By aligning itself with the established presence of major advertisers, Doordash amplified its own reach. The approach centered on the core promise of delivery: Doordashs mission, at its simplest, is to deliver products to customers. The "All the Ads" sweepstakes was a large-scale example of that principle, showcasing that this included an incredible variety of goods and services.

This ambitious promotional tactic was no minor undertaking. The sweepstakes was officially launched on Monday, with the announcement of the lucky contest winner. This winner would receive all of the advertisement items, this was a chance to turn a day of viewing into a life-changing event. The sweepstakes's scale and impact were amplified by the Super Bowl's cultural significance, transforming the competition into a shared experience.

The strategy of Doordash, the commercials was a creative masterclass in leveraging the collaborative spirit of the Super Bowl. The promotional campaign, a grand illustration of the power of targeted and timely promotions, aimed to strengthen brand recognition and user engagement. This was, essentially, a chance to deliver products and services from every commercial.

This creative feat of ingenuity earned widespread attention and acclaim. This campaign, which included an impressive assortment of goods, from the latest technology to the most sought-after snacks, this demonstrated how to create an all-encompassing prize with mass appeal.

The execution of this promotional campaign also demonstrated the importance of strategic partnerships. By featuring the many ads in the sweepstakes, Doordash did not only provide exposure for its partners but also showed itself to be more than just a delivery service. The delivery company was positioned as a hub, a provider of convenience for its user base.

The sweepstakes showcased the importance of innovation and daring, proving the power of big-thinking marketing that could translate into extraordinary engagement. This "All the Ads" initiative wasn't merely a giveaway; it was a carefully crafted promotion that combined the drama of the Super Bowl with the thrill of winning. This was a promotion that resonated with a wide audience by tapping into the Super Bowl's widespread reach.

The campaign, a masterclass in creating brand awareness, was able to capture the publics imagination while also improving the delivery company's image. The sweepstakes, the epitome of clever marketing, also highlighted the vital role of timing, and using the Super Bowl to maximize participation and brand visibility.

The companys commercial offered an inside view of the scope of the sweepstakes. To showcase it, they showed a "DashPass Math" promotional video, demonstrating that the initiative was a way to create brand awareness. This was also a unique way of bringing more user engagement. To demonstrate the sheer breadth of the sweepstakes, this video was designed to capture the attention of viewers, while also serving as an instructional guide.

The creative commercial, which aired during the fourth quarter of the Super Bowl, also introduced a promotional code that was important in entering the sweepstakes. This demonstrated how the company successfully built anticipation by introducing the promo code.

Kathryn Lundstrom serves as Adweeks sustainability editor, who provides coverage on the evolving landscape of environmental and corporate responsibility. Her insights provide a window into the world of advertising.

Doordash gave away a huge $340,000 prize list with this sweepstake. They did this by including brands and products from their partners and giving away the promotional code to the customers. This was a very clever marketing tactic.

Sweepstakes Details	Information
Sweepstakes Name	Doordash "All the Ads"
Prize Pool Value	Approximately $480,000
Number of Items in Prize Pool	Approximately 2,468
Grand Prize List Value	$340,000
Participating Brands	Reeses, M&Ms, Popeyes, Intuit TurboTax, Volkswagen, BMW, and many more
How to Enter	Enter the promotional code provided in the Doordash commercial on the sweepstakes website.
Start Time	Approximately 3:30 p.m. EST (during Super Bowl kickoff)
End Time	11:59 p.m. EST
Announcement Date	Monday (after the Super Bowl)
Commercial Airing	During the fourth quarter of the Super Bowl matchup.

Doordash's innovative strategy was based on its mission, its approach, and its timing. This ambitious advertising campaign was a triumph, as it captured the imagination of the viewers. In this way, Doordash has set a new precedent for bold, out-of-the-box thinking in the marketing landscape.